Alejandro’s journey from the green hills of Galicia to the sunny coast of Marbella is a story of ambition, adaptability, and turning opportunities into success.
Arriving in January 2017 with no job and no money—only determination—he quickly took on any work available, before setting himself a bold target: within six months, find a high-profile, commission-based role that matched his negotiation skills. Three months later, he joined an IT consulting firm, managing government and EU funding requests, and securing agreements that exceeded any expectations.
Many of these clients came to Marbella and turned to Alejandro for help beyond business—luxury rentals, yachts, exclusive experiences. What began as casual assistance evolved into a thriving concierge service. Along the way, he co-founded a psychological services platform, gaining valuable skills in marketing, partnerships, and operations, before returning to consulting with new expertise.
In recent years, Alejandro’s focus has shifted fully to concierge and real estate, managing two building projects and developing a growing network of high-value contacts. Meeting Avida Estate felt like destiny—an unexpected opportunity to bring his business acumen, adaptability, and client-first mindset to a team that shares his vision for growth.